Over on grammy winning singer/songwriter/keyboardist/guitarist Bill Champlin's message board the topic of today's musicians and the longevity of their careers came up. I weighed in with the following:
I think the problem is that the suits in the industry take us for fools. We live in a fast food ADHD culture. If you don't like the current hit, wait 5 minutes, because the next new big thing is already on its way to your favorite ClearChannel radio station.
The music industry takes us for attention-deprived, fast-food fools (they apparently must also think we're deaf if they expect us to enjoy even half the polished turds they pass off as music). Until the industry starts showing its consumers the respect we deserve, we're doomed to drown in a septic tank of the polished turds they keep flushing out at us.
I found it very telling that the RIAA was willing to sue their customers for piracy. I understand and even agree, to some extent, with the legal principles behind what they were doing. But from a marketing standpoint it was one of the biggest mistakes they could have made. Rather than embrace the new technology and use it to their advantage they chose to sue their customers basically flipping us off and saying, "we don't care what you think, we just want your money."
And when it all comes down to it, that's all we are to them. As long as the listening public as a whole continues purchasing their polished turds their hands will be firmly placed on the flushers. We need to cause a septic back-up so instead of polished turds we get Filet Mignons and Tenderloins-- music with meat and chops! Music with (as the Champ himself says), "STUFF."